Women invest
We’re committed to doing our part — and to encouraging women to take a more active role in the financial market.
We’re committed to doing our part — and to encouraging women to take a more active role in the financial market.
Through the Women invest initiative, we aim to empower women as investors and help close the gender gap that still exists in savings, pension assets, and participation in the financial market.
Taking part in the financial market is a powerful way to influence society and shape your own future. When we invest, we help drive societal progress — and the more women who join in, the stronger that impact becomes.

By growing your savings, you’re taking a meaningful step toward financial security for the future. Saving can also help you reach your goals and ambitions — from travel and studies to purchasing a home or anything else you aspire to.
And it makes no difference whether you begin with a small amount or a large one. Even modest, consistent contributions can accumulate over time and form a strong basis for lasting financial stability.
What matters most is getting started!

We’ve written numerous articles on various aspects of personal finance, including saving, loans, and long-term planning. There, we explore how people can organise their finances and make informed decisions. We also emphasise the importance of pension savings and how they can contribute to greater financial security in the future.
We've gathered a selection of key facts highlighting the position of women in the financial market, including how their participation has evolved in recent years. Our aim is to offer a clearer picture of the landscape and encourage discussion and awareness around women’s roles in finance.


Stefanía is a mathematician and philosopher by education and has a flourishing career in the innovation world.

Íris is the first woman to hold her current position in the community where she was born and raised.

Sylvía Briem is a creative and sincere entrepreneur who presents herself authentically.

In 2016, Ragna Margrét founded the design studio M/STUDIO, together with Kristbjörg María, and that's where the seed that later became Pikkoló first sprouted.

Guðrún Valdís was named “Rising star of the year” by Nordic women in tech in 2023 and has served on the boards of various nonprofit organisations.

Guðbjörg Edda has extensive and successful experience in business, both domestically and internationally.

Helga Reynisdóttir, midwife and business owner, has in recent years decided to take the plunge and not fear the unknown.

Sunna Björg Helgadóttir has been in management positions almost since graduating with her BS degree in chemical and mechanical engineering from the University of Iceland.

Chatting with Helga Dögg Flosadóttir, founder and CEO of Atmonia, is not only educational and interesting but also truly inspiring.

Want to gain more investing knowledge without any financial risk? Then the Dyngja app is for you!
In the app, you can practice investing by using virtual ISK to trade in a real market environment.
Arion Bank has published a brief and accessible report summarizing the results achieved during the first year of the initiative Women Let's Invest.
Earlier this year, we hosted a fun investment competition in collaboration with Dyngja. This time, the competition was held under the banner of our “Women invest” initiative and was therefore exclusively for women.
Defenders of the initiative Women Let's Invest at Arion Bank, Snædís Ögn Flosadóttir, Head of Markets, along with Guðrún Ólöf Hrafnsdóttir and Eva Rún Eiðsdóttir from the bank's marketing department, recently traveled together to Copenhagen where they held a well-attended event for Icelandic women in the Danish business community.
The Reykjavík Global Forum 2024 was held from 10–12 November and once again brought together a diverse group of leaders and influencers from various sectors of the international community. This was the seventh consecutive year that the conference took place.